In the follow-up message content, you can leverage the content of your event by adding personalization fields. With the SMS. Use the Brand field to select the brand linked to the delivery. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. Remove the Address on denylist rule. Send, monitor and track SMS. Adobe Campaign allows you to create and send personalized messages on various channels and measure their effectiveness through dedicated reports. Adobe Campaign Classic v7 Documentation. g. Understand the main Adobe Campaign Classic user interface and shows you how to navigate the main functionality. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. Define the audience. Integrate Campaign SDK with your app. These industry-leading tools offer businesses the ability to automate marketing processes, execute campaigns across various channels, and track and analyze customer behavior. To be able to use push notifications in Adobe Campaign Classic, you need to have the Mobile App channel. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. If you cannot access these channels, contact your account team. Share data in real time and bi-directionally between Adobe Marketing Cloud and Microsoft Dynamics 365 for Sales, including transactions, online behavior, and device use. Recurring emails allow you to send the same email multiple times to different targets over a defined period. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. Its orchestration engine provides for rich multi-touch. Dedicated Server. Created for: User. Click the Execution list tab. If you cannot access these channels, contact your account team. In order for this functionality to work, the direct mail default delivery template includes, in the content, the delivery log ID. Result. The same principle applies to an omnichannel campaign — you need to keep track of how many messages you send across all channels. See Get Started with Campaign Classic for more information. Once your channels work together, they work in your favour. In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. In the Filtering criteria tab, select the subscriptions in the Subscription category. The channels are used independently with no connection between them, meaning customers stays in one channel within one workflow. Thus, Adobe Campaign will be able to synchronize the profile and delivery data with the information returned by the provider. Define a custom event and select it as an event trigger for this IAM e. g. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. ) and send them to your audience directly from Adobe Campaign. You can authorize character transliteration by checking the corresponding box in the SMPP channel settings tab of the corresponding. Then, deliver timely and relevant campaigns that meet your customers in the right. Enter a Label and an ID for the event. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. Last updated on Aug 16, 2023. To keep track of delivery successes or failures, Adobe Campaign provides an email alerting system that sends notifications to inform users of important system activities. Click the Templates tab. For more on this, refer to the Routing section. Transcript. Email is one of the core channels in Adobe Campaign and both promotional and transactional emails are supported. See Transfer file. Experience LeagueAdobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. Content Scheduler. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. When a space is created on the inbound Web channel, a configuration is also. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management and cross channel execution. Create a new external account from Administration > Application settings > External accounts. The provider retrieves the list of erroneous addresses and sends this information to Adobe Campaign which automatically denylists the erroneous addresses. Refer to Setting up your Adobe Experience Platform Launch application in Adobe Campaign. For direct mail deliveries, traps are added during extraction and mixed in the output document. Add the channel-specific configuration to your mobile application set up. Subscription: this template should be used to offer subscriptions to a service. The first tab of the Inbound SMS activity lets you enter the routing parameters for SMS messages and enter the script to be executed on receiving each message. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. Remove the Address on denylist rule. Change the label and select the category the offer should belong to. Get Started with Campaign. To view the message delivery log, click the icon at the bottom right of the Deployment block. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Design a new landing page based on the Profile acquisition (acquisition) template. ). It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Welcome to Adobe Campaign Classic. The Adobe Experience Platform Mobile SDK helps power Adobe’s Experience Cloud solutions and services in your mobile apps. Use Campaign to: Drive personalization and engagement through a. A cart abandonment is an example of trigger. Recurring emails allow you to send the same email multiple times to different targets over a defined period. So, understanding and. PDF supports 16‑bits-per-channel images. The steps for creating and modifying an external account are detailed in the External accounts section. The different configurations are as follows: Technical configuration of the channel, including routing, processing rules, deliverability parameters, etc. Adobe Express User Guide. You can also watch this video that details how to deliver an offer on an inbound channel. Offer presentation via an outbound communication channel is carried out via direct mail, email, or SMS campaigns etc. background. Add the channel-specific configuration to your mobile application set up. Email deliveries let you send personalized emails to the target population. Adobe Campaign allows you to simplify the operational complexities of sending multilingual campaigns. Triggers is an integration between Adobe Campaign and Adobe Analytics using the pipeline. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management. Walk through the connection set up between Adobe Campaign and a SMPP. This solution offers personalized online, offline, traditional, and emerging channels for marketing campaigns with a focus on cross-channel marketing. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. Click Save. When marketing and sales teams can coordinate their activities effectively, they enjoy 36% higher conversion rates and 38% higher sales rates. In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. In the Data Collection UI , create a mobile property. For more information on using and configuring brands, refer to the Branding section. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email message. You can also configure the sending of SMS in a workflow using the SMS delivery activity. The videos below demonstrates the required steps to configure a mobile app in Experience Platform Launch: Transcript. Only new records will have an ACS ID. The events (in JSON format) are listed from the most recent to the oldest. Automatically enrol or remove contacts from each segment based on behaviour and eligibility without having to manually update each list. We are changing the world through digital experiences. In Adobe Campaign, make sure you can access the In-App channel. To do this: Edit the landing page properties accessed via the icon in the landing page dashboard, and display the Job parameters. tapping or clicking the call to action button. In the package list, check the packages you want to install. Currently only Gmail, Yahoo, FairEmail, and Mail. The platform is user-friendly and intuitive, it saves a lot of time for the team. In an email campaign, you don’t send a customer three emails in one day. Welcome to Adobe Campaign Classic. To start the deployment wizard, select Tools > Advanced > Deployment wizard. Create a SMS delivery. Reviewer Function: Data and Analytics; Company Size: 30B + USD; Industry: Healthcare and Biotech Industry; Adobe campaign is providing email and multi-channel marketing campaign, you can integrate this product across multiple application source and environments. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. This chapter details some specific features for inbound channels. A social media scheduler is a tool that helps content creators align and schedule social media posts across various social networks. Click the message of your choice to edit it. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Triggers are processed in Adobe Campaign to send emails in near real time. Verify that your user has the necessary permissions in Adobe Campaign Standard and tags in Adobe Experience Platform. It allows you to retrieve information on a delivery and edit it if necessary. 314 in-depth Adobe Campaign reviews and ratings of pros/cons, pricing, features and more. Click Save. The Adobe Campaign team is excited to announce that Adobe Campaign version 8 will be generally available at the end of May 2021. Once your channels work together, they work in your favour. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Select the Profile targeting dimension to create a profile-based transactional message. They make up a library of generic functions that can be enriched. So, your online channels — like email, web, mobile, and social — match your offline channels, including direct mail, call center, in-store, and so on. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers. Last update: 2023-09-07. Select the Filtering rule type, then specify the desired channel. Message templates and properties. The Email delivery activity allows you to configure sending an email in a workflow. Define the SMS content. Adobe Campaign allows you to add deliveries into a workflow. You can also directly access a transactional message through the link located in the left. Double-click the activity to edit it. The pipeline retrieves users’ actions or triggers from your website. In the creation wizard, check the Follow-up messages box and select the follow-up delivery template that was created after publishing the event. Harmonising all of your marketing channels is not an impossible task. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. Adobe Campaign v8 is designed for cross-channel marketers who need best-in-class cross-channel campaign management and a cloud solution with. With Adobe Campaign, Adobe's B2C email marketing and omnichannel campaign management application, you can use rich customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels, and more. Email Rendering: Includes 1,500 Email Renderings per year. To send In-App messages or push notifications using the Mobile SDK V5, the mobile app has to be set up in Adobe Experience Platform Launch and configured in Adobe Campaign. 8%. Select New Workflow as workflow type and click Next. Campaign Manager. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Adobe Campaign–Premium Bundle Pack . Click the Adobe logo, in the top-left corner, then select Profiles & audiences > Test profiles. Customizing lists. When a landing page is submitted by a visitor, you can configure the actions triggered. Managed Cloud Services. So, understanding and. Learn more about Campaign Classic v7 build statuses in this page. Adobe Campaign Standard does not have this capability out of the. User. Adobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. Use triggers for transactional messages. Note that this benchmark was. You can combine them to create a cross-channel workflow. Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient's preferred channel. Follow the process below: Create an In-App Message. You need then to select an email. Create deliveries to send personalized messages on different channels. en development by creating an account on GitHub. About email channel. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. Once your channels work together, they work in your favour. And why not also step up your game by using techniques. On this page, learn how to edit the default values for the general email and sending parameters. In the Campaign field, enter the campaign associated to the email. Watch overview. ). Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based. The tool makes managing customer relationships a breeze. For more information on export audits, refer to the Auditing exports section. Data is passed between the channels. In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard. Common interactions, like order confirmations, registrations, and password resets come to your. Configure Launch for triggers. If you cannot access these channels, contact your account team. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email. The key steps to send a SMS are as follows: Configure the SMS channel. 0%)Get Started with Adobe Campaign. Create and edit graphics, photos, and videos. Create the landing page based on the desired template. It supports Emails, Push, and SMS. Note that tab contents may no longer be changed once the delivery has been sent. Channel . Learn more. From Campaign Explorer, select Administration ‘>’ Platform ‘>’ External accounts. Explore Adobe Campaign capabilities from Cross-channel Marketing to Segmentation and Targeting. Duplicate the out-of-box typology Transactional message on profile (mcTypologyProfile). The Forrester report says, “Adobe currently goes to market with both Adobe Campaign and its newer Adobe Journey Optimizer, powered by its Adobe Experience Platform. Adobe Campaign offers a delivery template for mobile devices. Admin. To access and modify it: Select Resources > Templates > Delivery templates from the advanced menu. To send SMS messages, one or several external accounts must be configured by an administrator under the Administration > Channels > SMS > SMS accounts menu. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. Paid hours required for additional Affiliated brands of. So, your online channels — like email, web, mobile and social — match your off-line channels, including direct mail, call centre, in-store and so on. Transactional Messaging: Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email,SMS, and Mobile App. Manage templates to configure messages properties and allow you to gain time and consistency across. Welcome to Adobe Campaign Classic. Click the message of your choice to edit it. Once determined, the winning variant is then sent to the remaining population. Adobe Campaign Managed Cloud Services provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution. For entrepreneurs like Brien Gearin, they can earn over $1,000 a month per client. When authoring your Push message, define a custom variable whose value can be set as an event used to trigger IAM e. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. linear-gradient(45deg, rgba(8, 70, 155, 1) 0. To enter the connection settings specific to sending SMS messages, please contact your SMS service provider who will. Harmonising all of your marketing channels is not an impossible task. Click Enable dynamic text. To monitor a transactional message, you need to access the corresponding execution deliveries. Learn about email marketing, customer journey management, omnichannel marketing, and more. You can send different types of emails: Single-send emails: basic emails that you can send once to a defined target. The same principle applies to an omnichannel campaign — you need to keep track of how many messages you send across all channels. Once duplication confirmed, edit the new typology and enter the label TYPOLOGY_PROFILE. User. Follow these steps to create a single-send email in Adobe Campaign. Verify that your user has the necessary permissions in Adobe Campaign Standard and tags in Adobe Experience Platform. Email Rendering: Includes 1,500 Email Renderings per year. Transactional Messaging: Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email,SMS, and Mobile App. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Make sure recipient profiles contain at least an email address. Send it via Campaign: perform your direct mail within a campaign workflow and add a Transfer file to send the file via FTP for example. Contribute to AdobeDocs/campaign-standard. Created for: Beginner. If you cannot access these channels, contact your account team. Learn more about audience segmentation Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. The marketing campaign cycle in Adobe Campaign illustrates the main areas of functionality of the product: Adobe Analytics can feed data into campaign enabling real time retargeting and cross channel insights, and marketers can then send targeted campaigns for events such as Cart Abandonment. Developer. User. For global information on how to create and send a. Implementing the. From the message dashboard, you can access several reports for this specific message. In this lesson, we are focused on the Campaign logic, rather than composing content delivery or traking responses. Adobe Campaign v8 is available as a Managed Cloud Service. While the outlays might be more than an online campaign, the long-term benefits of a grassroots direct mailout can be plentiful. Specific information on how to create and configure each communication channel is available in these sections: Creating a push notification. The Content management activity is accessed via the Tools toolbar of the workflow diagram. You can send different types of emails: 1. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. There's no plan to decommission ACS. For more on this, see Creating an email. Message templates and properties. Click Save. In Adobe Campaign, make sure you can access the In-App channel. Key = “inappkey” and value = “Trigger from fall preview. Email Rendering: Includes 1,500 Email Renderings per year. This page lists new capabilities, improvements and fixes coming with the latest Campaign Classic v7 Release. Each variant is sent to population samples in order to determine which has the best result. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Adobe Campaign allows. For example,. WhatsApp Business is a free mobile messaging app designed for small and midsize businesses. Scores will be stored in - the Adobe Campaign Data Mart and joined to the customer profile. for each product of the list. Work with Campaign and Experience Cloud Triggers. To access the transactional message that you created: Click the Adobe logo, in the top-left corner. For more information, see Channel-specific application configuration in Adobe. Read the report. See Transfer file. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. We give you faster results. When using Adobe Campaign you can deploy a full orchestration of consistent experiences to your customers from digital to physical. 4% and 2. Developer. Add a Page activity after the Storage activity. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Technical configuration of the channel, including routing, processing rules, deliverability parameters, etc. Once your content is created, Adobe Campaign gives you a single place to manage and automate all your email, ads, and campaigns. Design the message and insert a link including an offer into the content. Direct mail Channel. The advantage of. Unsubscription: this template can be linked from an email sent. Adobe Campaign lets you focus on creating meaningful relationships that span across channels, touchpoints, and devices with a unique pricing structure and flexible subscription model. In this video, we are going to describe how to attach files to an easy file option. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Last update: 2023-09-22 Topics: Overview Created for: Beginner User Admin Developer Understand how Adobe Campaign Classic fits into the Adobe Digital Experience. By default, they are inserted in the sorting order of the output file, but you can choose to insert them at the end or the beginning of the file. In the XML content of the. The ID field is mandatory and should begin with the prefix “EVT”. For more information, see Channel-specific application configuration in Adobe. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on. ”. Watch overview. Single send emails are standard emails, sent once. Created for: Beginner. Do you? Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. With offline channels, it is different. Adobe Analytics can feed data into campaign enabling real time retargeting and cross channel insights, and marketers can then send targeted campaigns for events such as Cart Abandonment. Marketing automation. Creating the offer. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. To do this, select a delivery from the Channels category of your workflow’s activity palette. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Tags in Adobe Experience Platform synchronization FAQ; Experience Platform SDK integration FAQ; Configuring tag rules to support Adobe Campaign Standard use cases; Mobile use cases supported in Adobe Campaign Standard; How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK; Configuring SMS channel. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Hover over the Send via SMS template with the mouse and select the. Created for: Beginner. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. The first phase of a Cross-channel Campaign looks like any Campaign. Adobe Campaign let you form this Control Group from the main target by taking the sample. Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. For each channel, specific functionalities are available. Message templates and properties. Once your channels work together, they work in your favour. The email channel is one of the core channels in Adobe Campaign, allowing you to schedule and send personalized emails to specific targets. You can take a look at ACC v8 documentation on some of the information you're looking: ACC V8 and ACC v8 with AJO ACC v8 with AJO Regarding ACC vs ACS vs Marketo you will have to look at business use cases you are trying to solve and then come up with which product. Adobe Experience Manager. Predictive send time optimization predicts which is the best send time for each recipient profile for email opens or clicks. User. To access the list of a campaign’s marketing activities: Go to Marketing activities from the top navigation bar. To configure the server and tenant options for Adobe Target, fill in the following fields accordingly: TNT_TenantName: name of the Adobe Target tenant. These industry-leading tools offer businesses the ability. This template must be correctly linked to the external account used for the Mobile (SMS) channel. Cross-channel marketing connects experiences on different channels across a single campaign. To access it, click the Content block in a landing page dashboard. Identify the field to use for reconciliation to associate the PII data with the Profile Data. About subscriptions. The pipeline retrieves users’ actions or triggers from your website. Triggers is an integration between Adobe Campaign and Adobe Analytics using the pipeline. AMP for Email is a new open-source format that enables developers to create dynamic and interactive emails. Experience LeagueAdobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Recurring mails allow you to send the same direct mail multiple times. Define a condition for this variant. Manage templates to configure messages properties and allow you to gain time and consistency. Click the message of your choice to edit it. Join in person or online. As a Campaign administrator, you can configure email channel settings. The videos below demonstrates the required steps to configure a mobile app in Experience Platform Launch: Transcript. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. Select Install a standard package. Adobe Campaign enables companies to deliver highly personalised campaigns across digital channels with dynamic workflow functionality and effortless campaign management. Once your channels work together, they work in your favor. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. This step can be performed by a marketing user holding administration rights. Once your channels work together, they work in your favour. Learn how to create a cross-channel campaign using email. Launch, measure and automate campaigns across every channel. Go next level with your campaigns using Adobe. The channels are used independently with no connection between them, meaning customers stays in one channel within one workflow. Contribute to AdobeDocs/campaign-standard. The goal of the campaign would be to make your onboarding experience more successful. Push notifications, presented in. It’s best to do image editing in. To do this, select a delivery from the Channels category of your workflow’s activity palette. However, deleting a transactional message can only be done under certain conditions: Make sure the transactional message has the. 0%)Adobe Campaign Classic has native and robust functionality with a built-in recommendation engine to automate the process of selecting personalised and relevant offers by picking them from the centralised offer catalogue and delivering them in real-time across channels. Website & Blog. Once your channels work together, they work in your favor. In Adobe Campaign, make sure you can access the Push notification channel. ) and send them to your audience directly from Adobe Campaign. To create and send SMS messages to a mobile phone, you need: A Routing external account configured on the Mobile (SMS) channel with the Bulk delivery mode. Groups of 3 or more save an additional $200 per person. Go next level with your campaigns using Adobe Campaign. Adobe Audience Manager • Adobe Analytics plus Adobe Target plus Profiles Adobe Target Get real time omni-channel audience activation and a and Audiences plus Activation plus Mobile equals Test and target digital experiences to maximize business single view of users, unifying cross-device. Adobe Campaign APIs are used in JavaScript within the application and in SOAP outside of it. Step 2: Creating an email including an offer. Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. The following table lists all query string parameters Adobe uses in image requests. background. Contribute to AdobeDocs/campaign-standard. Once a condition is defined for at least one variant, a purple frame is displayed around the. Please note that the drop-down will display both SDK V4 and Experience Platform SDK applications. On the Marketing Channel Manager page, click Add Channel. This section gives some details on the built-in tables of the Adobe Campaign data model and their interaction. Access the package import wizard from Tools > Advanced > Import package in the Adobe Campaign client console. The first phase of a Cross-channel Campaign looks like any Campaign. For a recipient named ‘John Smith’, as it contains no special characters, Adobe Campaign will choose GSM encoding which will authorize up to 160 characters per SMS message. Adobe Campaign is a flexible tool allowing you to execute and orchestrate communications in many ways. AI helps establish when it makes sense to pay 100. Create an Email delivery activity and double-click it in your workflow to edit it. These advanced settings include general email channel parameters, email routing. Once your channels work together, they work in your favor. Scores will be stored in - the Adobe Campaign Data Mart and joined to the customer profile.